Technology Meets Style
The right shoes aren’t just stylish, comfortable and durable, they also keep feet firmly on the ground, protecting from the slips and falls that send millions of people to the hospital each year. That’s the premise behind Rhea Footwear, which is designed to take technology and style to the streets one thoughtfully-designed pair at a time. Now, men and women can slip into shoes that feel as good as they look, while enjoying unprecedented security on all surfaces, from slippery floors at poolside parties to rain-slick concrete. The outsole of every Rhea shoe features an exclusive rubber compound with a patented micro-channel tread pattern that pushes liquids away from the bottom of the sole to provide more sole-to-surface contact and prevent slipping and sliding. This season you can stride in secure style!
Yes girls and some men buy our shoes for looks and not for comfort or safety. So yes most of us have had an unfortunate slip or fall due to a slippery surface. Rhea Footwear is working with technology to craft a sandal that is not only fashion forward but also built for safety in order to help prevent unfortunate slipping accidents.
Their Classic Flat California Red shoes are a bright red suede (as you can see above), but their classic flat also comes in Pearl Black and Sapphire Blue. They are launching their sandals this summer which will be perfect around the pool, beach, and everyday. I wanted the shoes to take center stage so I wore a simple black ankle pant and white shirt.
This kind of shoe is appreciated by people like me who grew up in Colorado and spent a fair amount of time negotiating my way over snow-packed sidewalks. Try going to a cocktail party wearing high heels in the middle of a snow storm. You don’t. You end up lacing up your hiking boots and carrying a pair of heels in your purse.
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Rhea Footwear: Style Needs Technology comes to us from a small team in Los Angeles with the mission of creating a line of products that are both stylish and functional. The product: A line of men's and women's shoes. The function: The ability to be worn in slippery conditions.
The team approached this project with the hypothesis that most of the shoe industry can be categorized one of two ways: shoes that are designed with aesthetics in mind, and those that (due to a primary focus on a certain function) are, well, uglier than most. Their mission was to change this.
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