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Technology Meets Style

Rhea Footwear: Style Needs Technology comes to us from a small team in Los Angeles with the mission of creating a line of products that are both stylish and functional. The product: A line of men's and women's shoes. The function: The ability to be worn in slippery conditions.

The team approached this project with the hypothesis that most of the shoe industry can be categorized one of two ways: shoes that are designed with aesthetics in mind, and those that (due to a primary focus on a certain function) are, well, uglier than most. Their mission was to change this.

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